Market research
Analyze every survey answer and source, in code you can rerun.
Antinuous builds a cited fact base before fieldwork and sorts every open-ended answer into themes. It runs weighting and pricing analysis as code you can rerun.
Use cases
Estimate an acceptable price range
Turning price answers into curves needs a script or a dedicated tool.
You ask
Run a Van Westendorp price analysis on these 600 responses for a meal kit subscription, plot the four curves, and report the acceptable price range.
What it does
- Reads the survey responses you upload.
- Builds the four price curves as code in the workspace.
- Finds where the curves cross and charts the acceptable range.
You get
A chart of the four curves and a sheet with code and inputs.
Respondents (%)Price per week (US$)
Too cheap
Bargain
Expensive
Too expensive
Price sensitivity curves for a product. Illustrative values.
Who it's for
Research analystsWeight and analyze survey data in reproducible code.
Insights managersCode open-ended answers into themes with traced quotes.
Pricing analystsEstimate an acceptable price range from survey answers.
Brand marketersTrack competitors and brand news every week.
Works with
FRED
BLS
SEC EDGAR
Slack
Google Slides
PowerPoint