Management consulting
Size markets several ways and benchmark against every peer.
Antinuous runs desk research in parallel and builds market models with a source on each input. It compares sizing methods side by side, sorts interview notes into themes and drafts the deck.
Use cases
Size a market from several sources
Published market estimates disagree, and you have to explain why yours differs.
You ask
Size the US market for commercial HVAC maintenance services. Build a top-down estimate from industry revenue data and a bottom-up estimate from building counts and service spend, then explain why the two differ.
What it does
- Searches government data, industry reports and company filings for each input.
- Records every assumption in a sheet with its source.
- Runs both estimates as code in the workspace so each step can be checked.
- Charts the two estimates and the main drivers of the gap.
You get
A cited sizing sheet with a chart comparing top-down and bottom-up estimates.
Method
Starts from
Typical inputs
Top-down
Total industry revenue
Government and trade data
Bottom-up
Number of customers
Customer counts and spend per customer
Supply side
Revenue of each provider
Filings and company estimates
Common ways to size a market and what each starts from.
Who it's for
ConsultantsSize markets from several sources and compare methods.
Engagement managersTurn analysis into a draft deck with a sources slide.
Research teamsRun due diligence desk research with each number sourced.
Corporate strategy teamsBenchmark against peers each reporting season.
Works with
Granola
SEC EDGAR
FRED
BLS
Slack
Google Slides
PowerPoint