Market research
Analyze every survey answer and source, in code you can rerun.
Antinuous builds a cited fact base before fieldwork and sorts every open-ended answer into themes. It runs weighting and pricing analysis as code you can rerun.
Use cases
Code open-ended answers and transcripts
Coding 1,800 answers by hand takes days, and code frames drift between coders.
You ask
Code the 1,800 open-ended answers to 'Why did you switch brands?' in this CSV. Build a code frame of no more than 15 themes, assign each answer, and give counts by age group with three example quotes per theme.
What it does
- Reads the uploaded survey file or transcripts.
- Drafts a code frame and shows it to you before coding every answer.
- Assigns each answer to themes and counts them by group as code in the workspace.
- Links each example quote back to its respondent row.
You get
A sheet with a code frame, theme counts and traced quotes.
Open-ended answersThousands
Draft codesDozens
Final code frameUnder twenty
Themes in the reportA handful
Many answers narrow to a short list of themes.
Who it's for
Research analystsWeight and analyze survey data in reproducible code.
Insights managersCode open-ended answers into themes with traced quotes.
Pricing analystsEstimate an acceptable price range from survey answers.
Brand marketersTrack competitors and brand news every week.
Works with
FRED
BLS
SEC EDGAR
Slack
Google Slides
PowerPoint