Antinuous

Market research

Analyze every survey answer and source, in code you can rerun.

Antinuous builds a cited fact base before fieldwork and sorts every open-ended answer into themes. It runs weighting and pricing analysis as code you can rerun.

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Use cases

Build a fact base before fieldwork

Reports, government data and filings disagree on market size, and the reasons are hard to trace.

You ask

Build a fact base on the global insights industry. Find its size by sector, growth rates for the last two years, and the largest research firms, and flag where sources disagree.

What it does

  1. Searches industry reports, news, company filings and public data.
  2. Puts each figure in a sheet with its source and date.
  3. Flags figures that conflict and notes how each source defines the market.
  4. Checks each cell against its source.

You get

A cited sheet of market facts with conflicts between sources marked.

Market research56 US$ billions
Research software62 US$ billions
Reporting35 US$ billions

Global insights industry by sector in 2024, in US$ billions (ESOMAR).

Who it's for

Research analystsWeight and analyze survey data in reproducible code.
Insights managersCode open-ended answers into themes with traced quotes.
Pricing analystsEstimate an acceptable price range from survey answers.
Brand marketersTrack competitors and brand news every week.

Works with

FRED
BLS
SEC EDGAR
Slack
Google Slides
PowerPoint

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