Marketing
Research every buyer question, review and competitor change.
Antinuous groups what customers say across every interview and review and maps which sources rank for buyer questions. It also links campaigns to pipeline in your CRM and tracks competitor launches and pricing.
Use cases
Track competitor launches and pricing
Competitors change messaging and features without notice.
You ask
Each week, check our four competitors' pricing pages, product announcements, press releases and job posts. Summarize what changed and what it may signal.
What it does
- Searches competitor sites, news and job posts on a schedule.
- Compares new findings with the values already in the sheet.
- Updates changed cells and keeps the old value and source.
- Places each change on a timeline.
You get
A weekly sheet and timeline of each change and what it may signal.
Illustrative competitor change log.
Who it's for
Product marketersBuild a cited research pack for each launch.
Demand generation managersSee which campaigns lead to pipeline.
Content and search leadsMap which sources rank for your buyers' questions.
Heads of marketingTrack competitor launches and pricing every week.
Works with
HubSpot
Salesforce
Gmail
Slack
Google Slides
PowerPoint