Marketing
Research every buyer question, review and competitor change.
Antinuous groups what customers say across every interview and review and maps which sources rank for buyer questions. It also links campaigns to pipeline in your CRM and tracks competitor launches and pricing.
Use cases
Build a research pack for a launch
Market context, competitor positions and customer proof are scattered, and the launch date is fixed.
You ask
We launch usage-based pricing next month. Pull press and analyst coverage of usage-based pricing in our category, how three competitors price it, and proof points from our customer stories. Then make a 10-slide deck for sales.
What it does
- Searches news, company pages and public filings for coverage and competitor pricing.
- Builds a sheet with one sourced row per finding.
- Checks each factual cell against its source.
- Builds a deck from the sheet with a sources slide.
You get
A cited sheet and a deck exportable to PowerPoint, PDF or Google Slides.
Section
Contents
Sources
Market context
Coverage and trends
News, filings
Competitors
Pricing and packaging
Pricing pages
Customer proof
Quotes and outcomes
Your case studies
Objections
Likely questions
Reviews, call notes
Sections of a launch research pack.
Who it's for
Product marketersBuild a cited research pack for each launch.
Demand generation managersSee which campaigns lead to pipeline.
Content and search leadsMap which sources rank for your buyers' questions.
Heads of marketingTrack competitor launches and pricing every week.
Works with
HubSpot
Salesforce
Gmail
Slack
Google Slides
PowerPoint