Marketing
Research every buyer question, review and competitor change.
Antinuous groups what customers say across every interview and review and maps which sources rank for buyer questions. It also links campaigns to pipeline in your CRM and tracks competitor launches and pricing.
Use cases
Measure which campaigns lead to pipeline
Campaign credit shifts a lot by attribution model, and reports usually show only one.
You ask
Use this export of campaign touches and last year's closed deals in Salesforce. Compare first-touch, last-touch and time-decay credit by channel, and explain where they disagree.
What it does
- Reads the uploaded export and pulls closed deals from your CRM.
- Writes and runs Python in the sheet's workspace to match touches to deals.
- Computes credit by channel under each model.
- Charts the models side by side and notes the biggest differences.
You get
Channel credit under three models in a chart and table, with the code.
Share of credit weightDays before close
7-day half-life
14-day half-life
Time-decay credit halves over a set number of days before the close.
Who it's for
Product marketersBuild a cited research pack for each launch.
Demand generation managersSee which campaigns lead to pipeline.
Content and search leadsMap which sources rank for your buyers' questions.
Heads of marketingTrack competitor launches and pricing every week.
Works with
HubSpot
Salesforce
Gmail
Slack
Google Slides
PowerPoint