Marketing
Research every buyer question, review and competitor change.
Antinuous groups what customers say across every interview and review and maps which sources rank for buyer questions. It also links campaigns to pipeline in your CRM and tracks competitor launches and pricing.
Use cases
Group what customers say about you
Interviews and reviews sit in different places, so themes across them are hard to count.
You ask
Read these 40 win and loss interview transcripts and the last six months of public reviews for us and two competitors. Group the reasons people buy and leave, with quotes, and split them by company size.
What it does
- Reads the uploaded transcripts and survey exports.
- Searches public review sites and community threads for each company.
- Groups the reasons into themes and counts mentions by segment.
- Adds a quote and link for every mention.
You get
A sheet of themes, counts and quotes you can filter by segment.
Small
Mid-size
Enterprise
Ease of setup
12
8
3
Price
9
6
2
Integrations
2
7
10
Support
3
4
6
Mentions per theme by company size. Illustrative values.
Who it's for
Product marketersBuild a cited research pack for each launch.
Demand generation managersSee which campaigns lead to pipeline.
Content and search leadsMap which sources rank for your buyers' questions.
Heads of marketingTrack competitor launches and pricing every week.
Works with
HubSpot
Salesforce
Gmail
Slack
Google Slides
PowerPoint