Management consulting
Size markets several ways and benchmark against every peer.
Antinuous runs desk research in parallel and builds market models with a source on each input. It compares sizing methods side by side, sorts interview notes into themes and drafts the deck.
Use cases
Find themes in expert and customer interviews
Pulling themes and quotes from dozens of call notes takes hours, and sources get lost.
You ask
Read the 24 customer interview notes from this project. Group what customers said about switching suppliers into themes, count how many raised each one, and pull two quotes per theme with the interview it came from.
What it does
- Reads uploaded transcripts and your call notes with read-only access.
- Codes each interview against a list of themes in a sheet.
- Counts mentions by customer segment and links each quote to its interview.
You get
A theme sheet with counts and each quote traced to its speaker.
Small customers
Mid-size customers
Large customers
Price
6
4
2
Service quality
3
5
6
Switching cost
2
3
5
Contract terms
1
2
4
Interviews that raised each theme, by customer segment. Illustrative values.
Who it's for
ConsultantsSize markets from several sources and compare methods.
Engagement managersTurn analysis into a draft deck with a sources slide.
Research teamsRun due diligence desk research with each number sourced.
Corporate strategy teamsBenchmark against peers each reporting season.
Works with
Granola
SEC EDGAR
FRED
BLS
Slack
Google Slides
PowerPoint